5 Benefits of Guest Blogging
When you hear someone talk about ‘guest blogging’, they are talking about writing blog posts for other websites rather than for their own blog. Most people are surprised when they initially hear about this strategy, wondering how creating content for another site could possibly benefit them. As it turns out, there are a lot of ways that guest blogging can give your business a boost. When you create high-quality content for another site, you gain exposure to a new audience. This can boost your credibility while at the same time increasing your social media following and building relationships that can benefit you in the future.
1.Increased Exposure
Writing guest blog posts gives you an opportunity to get yourself and your business in front of a lot more people. As long as the content that you create is compelling and well written, you can connect with a lot of readers. This is especially true today since most people turn to the Internet anytime they are looking for information. Guest blogging is an excellent way to increase awareness for your business and your brand.
2.Position Yourself As An Expert
Recently, Google changed its algorithm to prioritize content written by experts. Writing high-quality content for high-authority sites like Marketing Land or HubSpot is a great way to increase your credibility. Keep in mind, you probably won’t be able to jump right in and start writing for these larger sites. Instead, you will usually need to start by writing posts for smaller sites. As you begin to get your name out there, however, bigger sites will usually sit up and take notice. Building a great online reputation increases the chances of having your content accepted by high-traffic sites.
3.Grow Your Following On Social Media
When people read your content, they often will follow you on social media – particularly if the content is useful and well-written. Writing guest blog posts can help you gain followers on sites like LinkedIn or Twitter. As an added bonus, the articles typically will get shared through many other social media outlets. If you write a lot of guest blog posts, this can dramatically increase your online visibility, helping you quickly gain both credibility and followers.
4.High-Quality Incoming Links
When you write a guest post for another site, they usually will allow you to include a bio at the end of the article. Within the bio, you can almost always link to your website. This results in a high-quality backlink that can boost your website’s performance in the search engines. The key to success when using guest blogging as a link-building strategy is to always focus on quality – both in terms of the content that you create as well as the sites where you allow it to be posted. As you gain more and more high-quality incoming links, your site will usually climb higher in the search results.
5.Networking Opportunities
Guest blogging provides you with an opportunity to engage with people who are interested in your niche. Responding to comments on your posts or on social media is a great way to build future networking opportunities. In some cases, you may even be able to sell directly to the people that you interact with. When people feel like they have a connection with your business, they are more likely to reach out to you when they need your products or services. This is especially true when you build personal relationships through guest blogging. The conversations that you have about your posts can lead to an incredible number of new opportunities within your field.
The more you can increase your online visibility, the better chance you have of succeeding in your industry. Guest blogging connects you with a lot of customers that you may not otherwise have been able to reach. Even though the thought of creating content for another site can seem a little bit intimidating, it is a lot easier than you might think. The hardest part is writing your first post. Once you do, you can begin enjoying all of the benefits that guest blogging has to offer.
One key thing to remember is that you shouldn’t neglect your own blog after starting guest blogging. Blogging is an extremely important part of getting good results for your business and plays a key role in inbound marketing. To start making your blog more successful, grab a copy of our free e-book called The Beginner’s Guide to Blogging for Business.
