At Explo-Media, we are here to help your business fly!
A local citation is that “mention”. It is any place online where the name, address, and phone number of your local business is listed. Citations are, in essence, local business directories that show up on websites, social platforms, and mobile apps. One example is Yelp. Citations are important because users tap into these resources to discover businesses that are close by, and this means that citations affect SERPs. While most data is added to these directories and listings through automated aggregation, the owners of the business are able to change the information to ensure accuracy.
On August 1st, 2018, Google released an algorithm update that has had online marketers, web designers, blog writers, and small businesses in Canada reeling.
If you are reading this post, chances are that one of your popular keywords that used to rank well recently dropped or got buried under your competitor’s website. As an Seo for Explo-Media for 10+ years now (Since 2008), I still loose sleep at night (not really but almost) when a website that has been Seo optimized and for some unknown reason drops significantly. One of the top challenging parts is finding out what happened and why the keyword ranking dropped?
If you own a WordPress website, then WordPress Maintenance is a must for your web design. “Everything’s working as I want it to, so I’m just going to skip this update for WordPress!”
Unfortunately, we can’t add the “said no one ever” tagline because a lot of WP users do indeed skimp on maintaining their website and updating. Just because you have a website doesn’t mean that you can simply build it and let it go.
Throughout the years, Google’s algorithms have grown more complex and intelligent; and they seem as influential on SEO and content marketing as these two things are on the very construction of these algorithms. Though the mainstays of search engine optimization like keywords, meta descriptions, and link building remain a popular focus, knowing how to appease Google’s algorithms is integral to getting onto the first page of the SERPs.
If there is confusion about a Seo step it sure is about backlinks. They can either help your site reputation and raking or they can harm it.
Penalties can happen without you being told. Yep! You read right. Let me say it again – penalties can happen without you being told, especially if they are built into the algorithmic system.