A local citation is that “mention”. It is any place online where the name, address, and phone number of your local business is listed. Citations are, in essence, local business directories that show up on websites, social platforms, and mobile apps. One example is Yelp. Citations are important because users tap into these resources to discover businesses that are close by, and this means that citations affect SERPs. While most data is added to these directories and listings through automated aggregation, the owners of the business are able to change the information to ensure accuracy.
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