On August 1st, 2018, Google released an algorithm update that has had online marketers, web designers, blog writers, and small businesses in Canada reeling.
Increasing the search engine friendliness of your content is the best way to ensure your blog is going to get noticed again and again.
Throughout the years, Google’s algorithms have grown more complex and intelligent; and they seem as influential on SEO and content marketing as these two things are on the very construction of these algorithms. Though the mainstays of search engine optimization like keywords, meta descriptions, and link building remain a popular focus, knowing how to appease Google’s algorithms is integral to getting onto the first page of the SERPs.
Google and other search engines are getting smarter, faster, and much more attuned to the user experience—but sometimes these “crawlers” still have issues with figuring out what your website is all about. In order to make your information more available and improve SEO, you need a Schema markup.
