Nurture Your Blog With SEO
Building a digital empire from the ground up like setting up an intricate pattern of Dominoes. One false step can send all the pieces clattering against rock bottom. Now, imagine of those dominoes were the words you never spoke or wrote to potential customers and business partners. This is why blogging is vital, not only to your business, but for your SEO rank as well. Blogs with built in SEO will attract and keep people coming to your page, so you should never have one without the other. What good Blog Post Seo will do is tell the user & the Search Engines what your post is about.
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- The QDF Factor
Amongst the 200 Google Ranking Factors out there, the QDF, or the Query Deserves Freshness factor, is one of the underlying reasons why your slow pace of churning out content can be negatively affecting your blog. With the QDF more focus is given to recent content or what is trending. Search engines will interpret more recent updates as having more relevance even if the something with similar content was published months ago. That is why it is important to post at least a couple of blog posts a month.
- Effective Keywords
Google processes over 40,000 search queries per second (Source HERE). On a larger scale, that is 3.5 billion searches a day, and 1.2 trillion searches in a year. That is a lot of keystrokes. Buzzwords are getting dumped into Google and other search engines every single second. So if you do not choose the most appropriate keywords for your blog post, you are doing it a disservice.
Here are guidelines for proper keyword usage:
- Focus on vocabulary customers or a specific demographic are likely to use;
- Repeated several times through the content;
- Must be incorporated naturally into the writing;
- Use long-tail keywords;
- Show up in title, headings, subheadings, image alt text, URL, meta tags and descriptions
- Increased Pages
A larger blog with multiple pages does not automatically result in a higher ranking on Google. However, when you run a blog on a site, the numbers of pages you have increases intrinsically as you expand on material and continuously update. Every new page has the same amount of opportunity as the last one does to utilize keywords, engage visitors, establish a rank, and establish authority through effective backlinks. A goal to have for each is page is to get the rank of the newest post higher than the last.
Because humans naturally have short attention spans, you may be thinking that short “clickbait” blogs jam-packed with keywords would be the way to go, right? Google and its competitors actually prefer intelligently thought out, well-written articles and blog posts over minimal content.
A study done by SerpIQ found that 10th position and higher pages have 400 fewer words than 1st and 2nd position pages. But not many people want to read a novel either, especially when searching for specific information. So where do you strike the happy medium? Headers, formatting, and short, information-rich paragraphs with keywords. Topics that do not require a lot of research can be as low as 500 words.
In conclusion, SEO and blogging are the Romeo and Juliet of the internet data world. One cannot exist without the other; and if you try to ignore SEO, you are poisoning the progress of your blog and business. If you cannot find the time to improve your SEO or write quality content, Explo-Media has the services to help lessen the burden so you can concentrate on more important matters.