Despite what some digital marketing experts are saying, search engine optimization (SEO) remains the most effective digital marketing solution in 2023.
More and more Canadian business owners realize that pay per click (PPC) advertising is one of the best ways to generate a source of income from Google. Pay per click, also known as Search Engine Marketing (SEM), has become the main focus of many Canadian businesses of late as they try to compete with international business groups, as well as when getting ahead of the local businesses around them.
2019 brings us a new horizon for Ad Words campaigns for Ottawa websites. You might have been dabbling in Ad Words campaigns for a number of years now, learning the ins and outs, but you might not have seen any significant gains.
