Now that you have a blog up, running, and have gotten the gist of online marketing down, it’s time to start optimizing your blogs for SEO. Increasing the search engine friendliness of your content is the best way to ensure your blog is going to get noticed again and again. After all, you don’t want to become one of those online marketers who fail to make the correct steps in garnering attention from your target audience.
Here are 5 ways to optimize a blog post for SEO:
1. Do Your Research
A lot of people will tell you to research keywords and whatnot, but that’s only half—maybe even a quarter—of the research you truly need to do. Beyond finding the most profitable keywords that will reach the demographics you’re targeting, you need to know what content is the most valuable. First, choose a topic that you want to write on, check it with Google, and start developing working titles, such as “10 Ways to make a website” or “5 Tips for Effective SEO.”
Once you know your working title, you can search for how popular it is right now by using online tools to cement the idea. Google Keyword Planner is ideal for finding adequate keywords. Another would be semrush.com.
2.Use Keywords Wisely
Upon finding some short and long tail keywords that can be incorporated naturally into your blog, you need to place them in your content. Keep in the mind that while keywords are the butter on the SEO bread, you don’t want to over stuff the content with keywords. Spread them evenly through the article and use synonyms, related words and terms to ensure a satisfying read that comes as natural and engaging.
Places to use keywords include:
- Titles, headings, and subheadings (H1, H2, H3)
- Introductory statements
- Anchor text that are hyperlinked to other pages
- Tags & image titles
- Meta descriptions
3. Write Persuasively
You want to write content that is enticing and provocative, especially since some of that writing is going to be the first impression. The most powerful statements should be used in the meta description, since that is what people will first see on search engine results pages (SERPs) and social media shares. Have keywords and main points in the meta description to ensure people are persuaded to visit. Secondly, don’t get too wordy. An ideal meta description is about 75 words long, but don’t exceed 160 characters. Otherwise, the text will get cut off.
4.Provide Supporting Data
By now, you’ll have noticed that in this article and others, there’s data and other words that have been linked to supporting evidence and other content, either from the same blog or to another credible source. Not only is linking to someone else’s work good etiquette, it makes you look more reliable and trustworthy. Plus, quality links to other high-ranking pages plays a huge role in SEO.
5.Optimize With Multimedia
Online marketing would be boring if no used multimedia. So, you should be using it to your advantage as well. Choose at least 1 featured image and be sure to fill out the alt-text sections with tags that include keywords. Also add enriching videos, if possible. Remember, use those links, fill in descriptions, and link back to others whenever you get the chance.
You have already made critical steps in ensuring the success of your blog. By using the above written tips for SEO, you will be able to accelerate the growth of your online marketing efforts. Don’t forget to stay engaged with your target audience, routinely update your blog, and write content that improves the user experience.