Running a blog or website means delving into the ocean of search engine optimization, or SEO, eventually. You can’t escape SEO, especially if you want to rank high on the search engine results pages. SEO continues to expand, though, and getting a grasp on it can be difficult. You might be looking for ways to manage the SEO of your site and be checking out SEO agencies to do the more tedious tasks. Fortunately, there are now SEO reseller programs that are a huge benefit to webmasters and SEO companies.
Let’s take a look at some of the benefits that an SEO reseller program provides.
What are SEO resellers?
Before learning about the benefits of SEO reseller services, you need to know more about them. An SEO reseller is sometimes called a white-label SEO company, and that entails an agency that specializes in SEO, development, and marketing. SEO resellers historically have relationships with publishers, writers, and editors in a number of industries, as well as copywriters to help you with creating high-quality content. Some SEO resellers even have dashboards so you or a client can see how their SEO campaign is performing.
Simply put, SEO resellers sell SEO that can be rebranded so you can make a profit off selling that content.
The Benefits of an SEO Reseller
There are many reasons why SEO resellers are advantageous, such as:
1. You Can’t Do Without SEO
As someone dealing with an agency or an agency owner yourself, you will have already realized that SEO is integral to marketing. SEO is in-demand for both B2B and B2C niches. No wonder that spending on SEO is predicted to rise to US$80 billion by 2020. This means that if you are struggling with SEO, then you need help; and an SEO reseller is the best way to get content that can be rebranded, repurposed, and resold repeatedly to a number of clients, which helps you save time and money.
2. You Can Focus On Your Skills
Let’s say you’re a web design or web development agency, but when building website for clients, you suddenly find yourself in the unknown and complicated realm of SEO. As a web designer, you’re not going to be as sufficient in SEO as someone who lives and breaths SEO. Because there is constant updates to Google algorithms (which features over 2 billion lines of code), mobile optimization, voice searches, app integration, and more, SEO is only going to get more complicated. That’s why you shouldn’t be wasting precious time trying to figure it out if that’s not your job.
Instead, you should focus on your core competencies, whether that’s HTML or CSS or graphic design. By using an SEO reseller, you can get the content that wins over the clients while doing what you do best.
3. You Build Better Relationships
It’s obvious that by being less stressed about SEO, the more productive and creative you will be. In turn, that decreased workload will help you leverage your skills, boost your customer service, and grant you more satisfied customers. The more satisfied customers you obtain, the more revenue you make. Naturally, you will be building a relationship with an SEO reseller company that is full of specialists who also want you to succeed. That’s why these white label companies over you content and other SEO-related services like research and auditing, that you can then offer to your clients. The SEO reseller fulfills the request, and you get to see the smiling faces.
4. You See Scalable Results
Note that there’s a difference between “results” and “scalable results.” You can hire a freelance writer to copywrite two articles for a client, and that works well. But what happens when that client comes back asking for 100 articles or 500 links? Now, you realize the problem.
An SEO reseller company will have a team of people working, not just a single being. They will also have an established routine to find the highest paying keywords, receiving quality links, creating engaging content, and leveraging the relationships you and your clients need. Because SEO resellers have a process and connections, they can scale results based on your needs. It won’t matter if you need 10 articles or 1,000 articles, an SEO reseller can accommodate.
5. You Have “On-Demand” Service
Many SEO specialists who work as freelance have billable hours that are pricey. You end up spending upwards of $130 per hour for some of the best, and that doesn’t make sense if you only need help with one or two projects.
That’s why SEO resellers are the better choice. Many trusted SEO reseller programs, such as The HOTH, Seoreseller.com, Over The Top SEO, HigherVisibility, HubShout, RankPay and Agency Platform, have unique services that can be tailored to your needs. Best of all, you don’t need a contract or subscription. It is all on-demand. You merely call them when you need them and only pay for what you need done. That means more profit and less overhead costs.
What Services Do SEO Resellers Help With?
A lot of people overlook the benefits of SEO resellers because they assume these programs only work with link building. That would be wrong. SEO resellers often provide services like:
- On-page audits
- Keyword research
- Local SEO
- Content creation
- Link building
However, SEO resellers aren’t limited to what is on that list.
SEO resellers are a helping hand. By giving some SEO-related tasks to a team of qualified SEO specialists, you can ease some of the burden on yourself and focus on whatever it is you do best. This helps you to make more money, reduce stress, and have more time to devote to your clientele. While there are certainly benefits to doing everything yourself, if you want to grow and do it without wasting time and money on SEO, then you should hire an SEO reseller.